OUR COMPANY
We are a restaurant group that thrives on creating authentic and inspiring experiences for the communities we serve. Through the contributions of countless incredible people, past and present, we’re headed to the moon with a simple mission — to make people feel good.
CORE VALUES
Our eclectic team is comprised of some of the most talented, grounded, and innovative people you’ll ever meet. While no one is quite like the other, it’s our common values that bring us all together!
Our Projects
We create inspired restaurants connected to the communities we serve.
An industrial winecafé offering unique and approachable wines, simply scrumptious food prepared with local ingredients, and a warm, edgy culture that brings people together. #drinkingwineatlunchisnotacrime
Located in its namesake historic neighborhood, Windsor offers mouthwatering prohibition cocktails and familiar bar food with an upscale twist – the perfect mix of luxe and leisure.
Churn is a whimsical one-stop shop where we scoop fresh ice cream, bake cookies every day, and stock a whole wall of nostalgic candy and toys. We make our treats with lots of love and zero phony stuff, so you get real, handmade goodness in every single bite. You can find us right inside the same building as Windsor, making it easy to grab something sweet for the ride or walk home.
First Housed in the restored 1950's First Federal Bank building designed by Al Beadle, Federal Pizza is a midcentury-meets-modern restaurant specializing in wood fired pizzas, sandwiches, pastas, and salads. Also not to miss are our selection of wines, old school wine coolers and craft beer on tap and in bottles.
Joyride Taco House is a vibrant and laid-back restaurant with two locations in the Phoenix metro area, one in Central Phoenix and one in Downtown Gilbert, that will satisfy your deepest taco cravings and thirst for delicious margaritas. Joyride's lively and casual atmosphere makes it the perfect place to gather with friends and family.
Coming Fall 2026. A new chapter in Uptown Phoenix.Lado A Lado is a collaboration between Upward Projects and Chiwas Hospitality Group: rooted in a shared love for hospitality, neighborhood, and connection through food. The menu pairs live-fire Northern Mexican dining with a coastal raw bar.We're busy building a space that feels like home, and we can’t wait to welcome you to the table.
