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WHAT FUELS US
Our eclectic team is comprised of some of the most talented, grounded, and innovative people you’ll ever meet. While no one is quite like the other, it’s our common values that bring us all together!
Be Authentic & Humble
Act With Integrity
Bring Good Energy
Get Extraordinary Results
Achieve As A Team
Director of MarketingBrittany left the Bay Area to become a Wildcat at the University of Arizona. After graduating, Brittany set down the Solo cup and put on a pantsuit to work for the Arizona Coyotes (the NHL hockey team - not a pack of wild animals). Once she realized that working in a giant freezer wasn’t her thing, Brittany joined Upward Projects to lead our marketing department. She’s a master content creator, event maker, and nacho eater. In her leisure time, Brittany is hiking with her son and husband or secretly catching up on The Bachelor.
Area DirectorOnce the student now the master, Steve Smylie has been in the hospitality business since he was 15 years old (same age as the Karate Kid). The day he joined Upward Projects, Steve raised the standard for everyone. As an Area Manager, Steve uses his vast well of experience and mentorship qualities to train and motivate our store leaders. We consider him a Level 10 Master Motivator. When Steve is not absolutely crushing it on the job, he is crushing it on driving range. He can probably drive the ball like 593 yards, probably.
Director of CulinaryFrom King of the Prom to King of the Kitchen, Eric reigns excellence wherever he goes. After graduating from Arizona Culinary Institute (we’re sure that if they had a Prom, he would have won there too), Eric cut his teeth at a myriad of restaurants across The Valley before earning his stripes to become Executive Chef. His daily to-do’s include testing: the toastiness of bread, viscosity of salsa, and ratio of fig to cheese. So he’s the head honcho in charge of innovating, menu testing and paying close attention to all the glorious details.
Area DirectorAn Upward Projects vet of seven years, AJ brings an electric energy to the room as soon as she walks in. During her time as a General Manager, AJ was a Mr. Miyagi (of sorts) for anyone that came in contact with her - offering encouragement, words of wisdom and technique on how to avoid a roundhouse kick. In her new role as an Area Manager, she’s able to offer her expertise and advice to our Postino leaders and employees. In a past life, AJ used to play collegiate soccer and brings that same fire and passion to Team Upward daily!
Co-Founder + CEOLauren knew that one day she would rock the restaurant industry. With a degree in Business and Fine Arts and a pocket full of summer earnings, Lauren set out to do just that. A creative powerhouse and master strategist, Lauren balances the act of looking at the big picture without forgetting the important details. In her free time, she can be found wrangling her 4-year-old son (the “man-imal”) Blake, getting lost in vintage shops, making her costume ideas come to life, and traveling the world. Next stop: The Moon!
Financial ControllerAmy can balance a budget faster than you can ask “Where’s my calculator?” Aside from keeping us all from spending money like drunken sailors, Amy oversees all things finance and numbers-related. With her skill with spreadsheets and calculations, we’ve all surmised that she's a mathematical wizard. If you think balancing a budget is impressive, you should see this former high school mathlete balance in a handstand. On a cliff. And by cliff, we mean on the back of a Great White Shark. Let’s just say she digs yoga.
Chief Operating OfficerAlex is the conductor of our operation station - all aboard, CHOO CHOO! He’s responsible for all operations running smoothly. On the magical locomotive of hospitality, Alex makes stops at Beverage Town, Menu City & Culture-Ville. Basically, he ensures we’re always improving what we do & how we do it. After the train makes its final stop, he can be spotted shredding the slopes with his family or drumming up a competition with anyone within earshot. Don’t put it past him to challenge you to a ping pong match at 2:36pm on a Tuesday.
Director of BeverageBetter known as BK, he is far too humble to tell you about the romantic life he leads, so we’ll give you the highlights: 1) He’s an Advanced Sommelier, which means he can tell what kind of soil a grape was grown in. Crazy, right? 2) BK has created relationships with a worldwide network of wineries and distilleries, which he uses to keep all our beverage programs fresh and innovative. 3) He dabbles in cycling, hiking, wine, cooking, wine, collecting killer vinyl, and wine. Most Interesting Man in the Company? Indeed.
Co-FounderGrowing up on a healthy dose of skate culture and Beastie Boys, Craig Demarco combined these passions with his restaurant and travel experience to create a chill neighborhood wine bar. Who says wine and punk can’t mix? Today he continues to bring that same rebel spirit by asking, “Wouldn’t it be cool if..?” which almost always results in something badass. Craig aims to keep the company true to its roots and leads by example. In his free time, he’s with his wife, Kris, and their two boys - surfing the CA waves or hiking near their home.
Director of People and CultureAs a native Texan, Sam was practically born with hospitality in his blood. With 15+ years of industry experience and a stack of certifications, he is a cornerstone to our operation. Sam oversees our Human Resources and is an ever-growing tree of knowledge, blossoming fruits of wisdom in the garden of company culture - basically, he knows his s*@#. In addition, he possesses a Mary Poppins bag full of hidden talents, such as moonwalking, speaking German, doing an impressive number of pull-ups, and probably dozens more he has yet to unveil.
Director of OperationsNicknamed “The Honey Badger” for his tenacity, Eric came to us with smarts from industry mavericks such as The Four Seasons and Le Cordon Bleu. Wanting more in life, Eric took a chance when he joined us, leaving the luxurious life of corporate companies to work for the little guy and make an impact. Eric didn’t climb the ladder here - he built it. He oversees the operations of the whole damn show. In his free time, he’s rooting for the Dallas Cowboys (try not to judge) or jamming to gangsta rap with a fidget spinner in hand.
Sr. Restaurant AccountantSandra is a Senior Restaurant Accountant - we’ll let your imagination run wild with what exactly that entails. Anywho, this number crunching momma of three, is a lot more than an accountant. If we had a party planning committee, Sandra would be President (probably Treasurer, too). She’s always organizing group outings to new lunch spots and never shies away from a happy hour. Once the spreadsheets are closed, she can be found out on the soccer field scoring a goal with a bicycle kick. #BadassSoccerMomAccountantPartyPlanner
Director of RecruitingJason is a Nebraska native who decided tacos are far superior to corn; as a result, he found himself in Arizona, where there are tacos aplenty. His 15 years of industry knowledge help him hold down the fort for all things recruiting and hiring. As such, he can get details about candidates even the NSA can’t acquire. When Jason is done creeping through your LinkedIn profile, he can be found perfecting his personal grooming techniques. Or using his “perfected” algorithm to predict the next winning lottery numbers.
Payroll AccountantDeemed the “Silent Assassin” for her expert research skills, resourcefulness, and impeccable ability to solve problems, Elise assists the HR needs of our 600+ employees. Whether it be Payroll or system implementation, she’s here to help. In her free time, she’s cooking legumes, riding bikes, or watching baseball while cuddling with her pets. Fun fact: Our resident kiwi grew up in New Zealand, so she’s a Lord of the Rings expert, obvi. (Go ahead, ask her! She’ll respond with a huge smile and a cool accent.)
Project DirectorHailing from Dallas, Texas, Sarah made her way through the ranks of the industry and now oversees all of our employee training. They say: “Those who can’t do, teach” and to them we say, “You have not met Sarah Pak.” Sarah’s ability to coordinate the training and education of our chefs, managers, and servers is a key ingredient to our secret sauce. She’s a self-proclaimed foodaholic who specializes in bacon tasting and enjoys busting a move or two on the dance floor.
Staff AccountantA few things to know about the lovely Katy: 1) Has a serious side-hustle glamming up brides on their big day; 2) In another life, rocked out in a rockabilly band; 3) The complex financial reports that intimidate most are something Katy can conjure up, and make it look super cinchy; 4) Is Super-Mom to her two sons. Those are just a few things about Katy, so if you don’t know, now you know.
Front Desk ReceptionistThis California Native traded beach shorelines for cacti when she moved to work with us. She brought some serious industry experience with her, 20 years to be exact (Pam Beasley has nothing on Melanie). Her smiling face is the first you’ll encounter when you walk into The Lab. Consider Melanie the heart of the office as she keeps the consistent flow of the office phone calls, emails, and questions making their way to the right folks. She lives by the daily mantra, “You never get a second chance to make a first impression”.
R&M TechnicianEver notice that the Postino patio is lit to perfection? Thank Handyman-Jason! Have you ever noticed how sparkly clean our parking lots look? Thank Power-Washing-Jason! As a seasoned Upward Projects vet, Jason’s job is to ensure that every restaurant looks fresh-to-death. Jason is responsible for maintaining all of the little details that make our spaces looking jazzy on a daily basis. That’s something we take SERIOUSLY and he kills it. Also, side note - he should come with a warning label: May Cause Uncontrollable Laughter. #ROTFL
Catering AssistantA 6-year Postino veteran, Shannon knows the menu better than most! She’s often the first contact to assist our guests, helping to organize and execute events ranging from small baby showers to large off-site weddings. Aside from expert patience and multitasking, she has some special talents up her sleeve, including cooking, being able to write with her toes, and watermelon carving (she carved the Taj Majal once - not with her toes, though.) At home, she’s whipping up new recipes over a glass of wine.
Senior Graphic DesignerA year after leading the design for the Federal Pizza brand, Marisa was asked to join the UP crew at the Lab. Along with keeping the visual identity of all our concepts looking fresh-to-death, Marisa uses her eye for design and knack for details to bring ideas to fruition. This heavy-metal-loving cat-mom has a passion for design that doesn’t quit. When she’s not hunting for the perfect typeface, she’s hunting for the next DIY project: thrifting for vintage items, sewing waxed canvas bags, or making house upgrades with her hubby.
Marketing Project ManagerBailey worked at Postino while simultaneously getting her Business degree and rocking the Marketing Internship. Now at the Lab, her main jam is creating fresh content for our six social media accounts. She also helps to create experiences - from throwing the best company holiday parties we’ve ever seen, to fulfilling her role as Lab Disco Ball Queen for a quick #2pmDanceParty with her crew. In her downtime, she’s thrifting at Buffalo (they should really sponsor her wardrobe), or hangin’ with her pup side-kick, Tucker.
Beverage EducatorJenny is a national treasure and seasoned Upward team member. She has more than 10 years of blood, sweat, and beers dedicated to this company. In addition to being Yelp-famous for her unmatched hospitality career at Postino, Jenny drops mad beverage knowledge on Upwards’ next wave of wine and beer aficionados. When Jenny is not teaching about wine, you can bet she’s on the hunt to find the best new Pinot Noir this side of the Mississippi to add to her personal collection.
Executive AssistantThis Canadian dreamboat, better known as “PBock” will dazzle you with his wit, sass and unreal multitasking. Phillip’s uncanny ability to organize notes, coordinate meetings, and craft a perfectly worded email (all while in line at Starbucks) has been known to cause some envy. Since entering the office ecosystem, let’s just say things have been more sparkly. Beyond his love of travel, literature, and live theatre, he has a disturbing love for glitter-bombing those who least expect it.