Craig is our Co-Founder who brings the funky spirit to Upward Projects everyday. Growing up he was surrounded by punk skate culture and the Beastie Boys was the soundtrack of his life. After combining these passions with his restaurant and travel experience to create a chill neighborhood wine bar, today Craig continues to bring that same rebel spirit by asking, “Wouldn’t it be cool if..?” which keeps the company true to its roots.  In his free time, Craig and his wife, Kris, and their two boys love surfing the CA waves or hiking the mountains closer home.