Peter Lora

When it comes to Peter and Upward Projects, we go together, like rama lama lama ka dinga da dinga dong. That’s because this cool rider, and Boston native, has watched the movie ‘Grease’ at least 300 times. A former classical musician and current fashionista, Peter’s day job is crafting impactful, thought-provoking, memorable campaigns that cut through the clutter like Greased Lightnin’, and will have you saying, ‘You’re the one that I want, (ooh, ooh, ooh, honey)!’